AI · Product · Transformation — Dubai, UAE

Griffen
Alamuri

Building agentic AI into automotive aftersales Head of AI Product & Transformation 15+ years shipping products across MENA & beyond GenAI strategy → live business value

Senior Manager driving digital and AI transformation across Service, Parts, and Body & Paint at one of MENA's largest automotive aftersales operations — leading a team of product managers and turning GenAI into business cases funded up to President level.

Dubai, UAE · Open to remote griffinalexuis@gmail.com +971 52 436 2276
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15+
Years shipping products
6
Industries delivered in
AED 1.2B
B2B volume owned annually
25%
Contact-centre load cut by AI
Profile

From product delivery to AI-first transformation.

Fifteen-plus years shipping products across Automotive Aftersales, Banking, Insurance, Real Estate, and Government Freezones — the last several years deep in applied AI.

Today I lead digital and AI transformation across Service, Parts, and Body & Paint at Al-Futtaim Automotive, working fluently with Copilot Studio, Claude, OpenAI, Make.com, and the broader GenAI stack — and authoring the business cases that turn that work into funded investment.

My background is genuinely cross-domain: government freezones, global banking, automotive OEMs, and a world expo. That breadth is the throughline — I translate complex product and platform problems into delivery that ships.

Currently

  • Agentic AI for repair lifecycles
  • Computer vision & ANPR in service centers
  • Tradepoint B2B parts portal ownership
  • BYD & EV portfolio transformation
  • Telematics rollout — Toyota & Volvo
Career

Experience

Nov 2024 — Present

Senior Manager — AI & Digital Transformation

Al-Futtaim Automotive
Dubai, UAE · Aftersales (Service · Parts · Body & Paint)
  • Built and shipped a GenAI co-pilot agent for discounting-request management — live to 100+ users, replacing an email-based process and cutting request turnaround from ~1 day to 1–2 hours.
  • Lead multiple AI initiatives across Aftersales — agentic case orchestration for repair lifecycles (intake → document validation → insurance approval → scheduling → customer comms), computer vision for parking-yard management, and ANPR-driven customer experience at flagship Toyota / Lexus service centers.
  • Own Tradepoint, the B2B parts portal transacting ~AED 100M in business per month (~AED 1.2B annualised) across 200+ commercial customers and multiple brands UAE-wide — driving roadmap, capability expansion, and growth.
  • Lead multi-year digital transformation for BYD and the EV portfolio — online service booking, eVHC upsell engine, workshop management, CRM, customer portals — and drive telematics rollout for Toyota and Volvo.
  • Lead a team of 4 product managers who in turn own product delivery across 4–5 countries — managing an AED 25M+ project portfolio and agile delivery pod.
  • Author the business cases that secure technology-investment approvals up to President level.
  • Stack: Copilot Studio, Claude, OpenAI, Make.com, and the broader GenAI toolchain.
Mar 2023 — Nov 2024

Assistant Manager — Future Technologies & Platforms

Dubai Integrated Economic Zones (DIEZ)
Dubai, UAE · Reporting to Director, Future Technologies & Platforms
  • Owned future-technology development and implementation across DAFZ, Dubai Silicon Oasis, and Dubai CommerCity.
  • Drove discovery, design, and delivery of customer-facing apps — Visitor Management, the DENA Digital Exchange Platform, and the DAFZ Community app — on OutSystems low-code and Liferay DXP.
  • Led technical and commercial vendor evaluation across all departmental RFPs; aligned solutioning with the enterprise architecture model.
  • Launched an AI chatbot across the DAFZ website and customer portal — cutting contact-center dependence by 25% and reducing service turnaround from 1–2 business days to minutes.
  • Introduced an AI document-recognition service for customer onboarding, replacing manual verification and accelerating document upload and validation.
  • Partnered with Dubai Customs, Dnata, and Digital Dubai on cross-product initiatives — Blockchain, UAE Pass, and other government-backed programs.
Apr 2022 — Mar 2023

Technical Product Owner — Enterprise IT

Al-Futtaim Automotive (via TechCarrot FZE)
Dubai, UAE · Aftersales Digital Pod
  • Owned IT delivery of Aftersales products — Menu Pricing, eVHC, Tier-2 e-commerce, an Azure Data Lake pod, and ANPR — across team- and customer-facing roles.
  • Ran product ownership for the Aftersales Digital Pod (developers, testers, scrum master); led backlog, PI planning, and KPI review.
  • Drove Vue.ai document recognition and the digital transformation of the vehicle-service experience across the ERP suite.
  • Evangelized Menu Pricing and eVHC adoption across Toyota, Lexus, and Honda business teams.
Aug 2021 — Apr 2022

IT Consultant — Agility

Dell EMC
Expo 2020 Dubai · Integrated & Future Application Delivery
  • Primary point of contact for development and delivery of customer-facing applications at Expo 2020 — Ticketing, Visitor Portal, and the Expo 2020 mobile app.
  • Coordinated complex, multi-vendor delivery across associated Scrum teams from the on-site office.
  • Managed UAT and pre-deployment approvals; reported release milestones to the CTO and technology directors.
Aug 2019 — Jul 2021

Technical Product Owner — After Sales AMS

Mercedes-Benz Research & Development India
After Sales Application Management Services
  • Owned delivery of User Management for After Sales (UMAS) and Dealer Data Management for Mercedes-Benz Cars & Daimler Trucks.
  • Led the end-to-end digital transformation of independent-service-provider onboarding — cutting onboarding time from 5 business days to under 10 minutes.
  • Defined product roadmap and rollout across geographies; implemented market-specific needs (tax, payments); managed vendor, licensing, and resource budgets.
Earlier — 2010 to 2019
Jun 2017 — Aug 2019

Technical Product Owner — Mobile Banking, Tier-1 Services

NatWest Bank (formerly Royal Bank of Scotland) · Bangalore
Nov 2015 — Jun 2017

Senior Specialist — Scrum Master / Release Manager

HCL Technologies · FMS FIN High-Value Payments, Deutsche Bank · Bangalore
Jun 2010 — Nov 2015

IT Service Manager

IBM India · Manulife Financial (Insurance, Canada) · Bangalore
Capabilities

Skills & tooling

AI & GenAI
Agentic AICopilot StudioClaudeOpenAIMake.comVue.aiConversational AI (Sprinklr)Computer Vision / ANPR
Product & Delivery
Product StrategyRoadmap & DiscoveryCustomer JourneyDesign ThinkingAgile / ScrumSAFe 5.1PI PlanningChange Management
Platforms & Engineering
OutSystems (Low-code)Liferay & HCL DXPBoomi iPaaSSAP ERPAzure Data PlatformAWSCI/CD — Jenkins, GitHub, Sonar, Black DuckJira · Confluence · ServiceNowFigma
Certifications

Credentials

AI for Organizational Leaders — Microsoft + LinkedIn Learning
Certified Scrum Master (CSM)
Certified Scrum Product Owner (CSPO) — Scrum Alliance
ICP-ACC Agile Coach Certified
SAFe 5.1 Agilist
Business Analyst — Automation 360 (Automation Anywhere)
ITIL v3 Foundation
Omni-Channel Conversational AI — Sprinklr
Education

Education

Master of Business Administration (MBA)
Business & Management
Bachelor of Computer Applications (BCA)
Computing & Applications
Languages
EnglishHindiKannadaTelugu
What's next

Let's build
what's next.

Positioning for AI-centric Product and Transformation leadership — Head of AI Product, Director of AI / GenAI Transformation, Senior AI Product Manager. Open to roles in the UAE and remote.

Email me LinkedIn
Outside work — Photography · Travel · Cars